diff --git a/frontend/src/components/ComponentInfoPanel.tsx b/frontend/src/components/ComponentInfoPanel.tsx
index 7ab7cb19..2902a796 100644
--- a/frontend/src/components/ComponentInfoPanel.tsx
+++ b/frontend/src/components/ComponentInfoPanel.tsx
@@ -24,7 +24,8 @@ import { useTranslation } from 'react-i18next';
 import ReactMarkdown from 'react-markdown';
 import remarkGfm from 'remark-gfm';
 import type { PropertyDescriptor } from '../types/component-metadata';
-import { loadDoc, type ComponentDoc } from './componentDocs';
+import { loadDoc, productPageHref, type ComponentDoc } from './componentDocs';
+import { trackProductPageClick } from '../utils/analytics';
 import './ComponentInfoPanel.css';
 
 export interface PanelData {
@@ -168,7 +169,13 @@ export const ComponentInfoBody: React.FC<{
 
       {buyHref && (
         <div className="cip-footer">
-          <a className="cip-buy" href={buyHref} target="_blank" rel="noopener noreferrer">
+          <a
+            className="cip-buy"
+            href={productPageHref(buyHref, data.id)}
+            target="_blank"
+            rel="noopener noreferrer"
+            onClick={() => trackProductPageClick(data.id, doc?.brand, buyHref)}
+          >
             <svg
               width="14"
               height="14"
diff --git a/frontend/src/components/componentDocs.ts b/frontend/src/components/componentDocs.ts
index 7e49446d..a7620365 100644
--- a/frontend/src/components/componentDocs.ts
+++ b/frontend/src/components/componentDocs.ts
@@ -56,6 +56,25 @@ export function registerComponentDoc(id: string, raw: string): void {
   cache.delete(id);
 }
 
+/**
+ * Decorate a datasheet Buy/Product-page URL with UTM attribution so the
+ * vendor sees the referral came from Velxio. `componentId` lands in
+ * utm_content so partner dashboards can tell WHICH part drove the visit.
+ * Existing query params on the vendor URL are preserved.
+ */
+export function productPageHref(url: string, componentId: string): string {
+  try {
+    const u = new URL(url);
+    u.searchParams.set('utm_source', 'velxio');
+    u.searchParams.set('utm_medium', 'simulator');
+    u.searchParams.set('utm_campaign', 'datasheet');
+    u.searchParams.set('utm_content', componentId);
+    return u.toString();
+  } catch {
+    return url;
+  }
+}
+
 /**
  * Split an optional `---`-delimited front-matter block off the top of a
  * Markdown string. Only a leading block counts, so table separators
diff --git a/frontend/src/components/simulator/PartInspectorDialog.tsx b/frontend/src/components/simulator/PartInspectorDialog.tsx
index c0cfa510..af95ecfe 100644
--- a/frontend/src/components/simulator/PartInspectorDialog.tsx
+++ b/frontend/src/components/simulator/PartInspectorDialog.tsx
@@ -48,6 +48,8 @@ import {
   safeHref,
   type PanelData,
 } from '../ComponentInfoPanel';
+import { productPageHref } from '../componentDocs';
+import { trackProductPageClick } from '../../utils/analytics';
 import {
   layoutInspectorPins,
   type InspectorPinInput,
@@ -813,10 +815,13 @@ export const PartInspectorDialog: React.FC<PartInspectorDialogProps> = ({
             <div className="pid-actions-right">
               <a
                 className="pid-buy-button"
-                href={buyHref}
+                href={productPageHref(buyHref, componentMetadata.id)}
                 target="_blank"
                 rel="noopener noreferrer"
                 title={buyHref}
+                onClick={() =>
+                  trackProductPageClick(componentMetadata.id, doc?.brand, buyHref)
+                }
               >
                 <svg
                   width="14"
diff --git a/frontend/src/utils/analytics.ts b/frontend/src/utils/analytics.ts
index e5a12b02..f832897f 100644
--- a/frontend/src/utils/analytics.ts
+++ b/frontend/src/utils/analytics.ts
@@ -110,6 +110,24 @@ export function trackVisitDiscord(): void {
   fireEvent('visit_discord', { event_category: 'external_link' });
 }
 
+/**
+ * Fired when a user clicks a datasheet "Product page" link. Besides the GA4
+ * event, dispatches a DOM CustomEvent so an overlay build can persist the
+ * click server-side (partner attribution) without this tree knowing about it.
+ */
+export function trackProductPageClick(componentId: string, brand?: string, href?: string): void {
+  fireEvent('product_page_click', {
+    event_category: 'external_link',
+    component_type: componentId,
+    brand: brand ?? '(none)',
+  });
+  window.dispatchEvent(
+    new CustomEvent('velxio:product-page-click', {
+      detail: { componentId, brand: brand ?? null, href: href ?? null },
+    }),
+  );
+}
+
 // ── CTA / Conversion ────────────────────────────────────────────────────────
 
 /** Fired when a user clicks a CTA button on a landing/SEO page. */